Hailey Bieber

Hailey Rhode Bieber

Hailey Rhode Bieber is an American model and beauty entrepreneur who founded rhode, a skincare and color-cosmetics brand launched in 2022. Reporting published in March 2026 identified her as the brand's chief creative officer and head of innovation following its acquisition by e.l.f. Beauty.

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About Hailey Bieber

Profile information current to 2026-08-22.

United States · Model, Entrepreneur

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Also known as: Hailey Rhode Baldwin
Known for: Fashion modeling; Beauty entrepreneurship; Skincare and color cosmetics
Country: United States

Model
Entrepreneur

At a glance

Bieber founded rhode and was identified in March 2026 as its chief creative officer and head of innovation.
Her modeling career includes runway work and advertising campaigns for major international fashion and beauty brands.
e.l.f. Beauty completed its acquisition of rhode in August 2025, making the brand a wholly owned subsidiary.
Bieber was named to Forbes' 2023 30 Under 30 list for Art and Style, and rhode was included in the 2026 TIME100 Most Influential Companies project.

Background and modeling career

Born Hailey Rhode Baldwin on November 22, 1996, in Tucson, Arizona, Bieber established a career in fashion modeling before building her beauty business. IMG Models lists runway work for designers including Elie Saab, Dolce & Gabbana, Tory Burch, Off-White and Missoni, along with advertising campaigns for brands such as Tommy Hilfiger, L'Oréal, YSL Beauty, Victoria's Secret and Calvin Klein.

Building rhode

Bieber launched rhode with an edited skincare line in June 2022. She described the company as an owner-led venture rather than a conventional celebrity name-licensing arrangement, and Forbes reported that an early peptide product underwent repeated reformulation before approval. The brand subsequently expanded across skincare and color cosmetics.

Acquisition and leadership role

e.l.f. Beauty announced an agreement in May 2025 to acquire rhode in a transaction valued at up to $1 billion and completed the acquisition on August 5, 2025. Fast Company reported in March 2026 that Bieber remained rhode's chief creative officer and head of innovation. That is the latest independent role-specific confirmation in the reviewed material; it does not establish that her responsibilities remained unchanged through August 2026.

Professional recognition

Forbes included Bieber, identified as the founder of Rhode Skin, in its 2023 30 Under 30 list for Art and Style. In 2026, TIME included rhode in its TIME100 Most Influential Companies project and identified her as the company's founder and chief creative officer.

Timeline

1996-11-22 Born in Tucson, Arizona, as Hailey Rhode Baldwin.
2022-06 rhode launched with an edited skincare line.
2022-11-14 Named to Forbes' 2023 30 Under 30: Art and Style list as the founder of Rhode Skin.
2025-05-28 e.l.f. Beauty announced a definitive agreement to acquire rhode in a transaction valued at up to $1 billion.
2025-08-05 e.l.f. Beauty completed its acquisition of rhode, which became an e.l.f. Beauty wholly owned subsidiary.

Additional verified details

Current context

Fast Company's March 24, 2026 coverage identified Bieber as rhode's founder and chief creative officer and reported that she remained chief creative officer and head of innovation after the e.l.f. Beauty acquisition. This was the latest role-specific independent coverage located in the research pass; it supports the title as of March 2026 rather than independently confirming that no later change occurred through August 22, 2026.
rhode has been an e.l.f. Beauty wholly owned subsidiary since e.l.f. Beauty completed the acquisition.

Biographical facts

Hailey Rhode Bieber was born Hailey Rhode Baldwin on November 22, 1996, in Tucson, Arizona.
IMG Models identifies Bieber as a model and entrepreneur.
IMG Models lists runway work for designers including Elie Saab, Dolce & Gabbana, Tory Burch, Sonia Rykiel, Off-White, Missoni and Jeremy Scott, as well as advertising campaigns for brands including Tommy Hilfiger, L'Oréal, YSL Beauty, Victoria's Secret, Calvin Klein, Carolina Herrera and Guess.
In 2022, Bieber described rhode as an owner-led venture rather than a conventional name-licensing arrangement; Forbes reported that the brand's early peptide skin glaze underwent repeated reformulation before approval.
Forbes included Bieber, identified as the founder of Rhode Skin, in its 2023 30 Under 30: Art and Style list.
TIME included rhode in its 2026 TIME100 Most Influential Companies project and identified Bieber as the brand's founder and chief creative officer.