PewDiePie

Felix Arvid Ulf Kjellberg

Felix Arvid Ulf Kjellberg, known online as PewDiePie, is a Swedish YouTube creator who became widely known for gaming-focused Let's Play videos and commentary before expanding into comedy and general-interest formats. He led individual YouTube creators by subscriber count for close to a decade before MrBeast surpassed him in 2022.

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About PewDiePie

Profile information current to 2026-08-22.

Sweden · YouTube creator, Author

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Known for: Online video creation; Gaming videos and commentary; YouTube audience reach and creator-platform influence
Country: Sweden

YouTube creator
Author

At a glance

PewDiePie built his public profile through gaming videos, commentary and other online entertainment formats.
The PewDiePie YouTube account launched on April 29, 2010.
He remained the most-subscribed individual YouTube creator for close to a decade before MrBeast overtook him in November 2022.
Kjellberg authored This Book Loves You, which Razorbill published in 2015 and its publisher describes as a No. 1 New York Times bestseller.
In 2017, Disney's Maker Studios ended its affiliation with Kjellberg and YouTube withdrew projects and advertising privileges after videos containing antisemitic material and Nazi imagery drew criticism.

Background and entry into online video

Kjellberg was born on October 24, 1989, in Gothenburg, Sweden. After high school, he began studying industrial economics at Chalmers University of Technology in Gothenburg, although the reviewed evidence does not establish that he completed a degree. He launched the PewDiePie YouTube account on April 29, 2010.

Creator career and audience reach

PewDiePie became widely associated with gaming-focused Let's Play videos and commentary, while his output later included comedy and broader general-interest material. His scale on YouTube made him one of the platform's most prominent individual creators: Guinness World Records reported in November 2022 that MrBeast had surpassed him after a close-to-decade lead among individual creators.

Published work

Under the PewDiePie name, Kjellberg authored This Book Loves You. Razorbill published the book on October 20, 2015, and Penguin Random House describes it as a No. 1 New York Times bestseller.

2017 controversy and platform actions

In February 2017, criticism of videos containing antisemitic material and Nazi imagery led Disney's Maker Studios to end its affiliation with Kjellberg. YouTube also canceled the second season of Scare PewDiePie and removed his channel from Google Preferred. Kjellberg said that a video involving an antisemitic sign was intended to test how far paid Fiverr performers would go and acknowledged that the joke was offensive; that account was his stated explanation rather than an independent finding about intent.

Personal and geographic background

Kjellberg and Marzia Bisognin publicly announced their marriage in August 2019. Reporting in June 2022 described his relocation from England to Japan as completed, but the available evidence does not establish his current residence as of August 2026.

Timeline

1989-10-24 Birth of Felix Arvid Ulf Kjellberg in Gothenburg, Sweden.
2010-04-29 Launch of the PewDiePie YouTube account.
2015-10-20 Publication of This Book Loves You by Razorbill.
2017-02-14 Disney's Maker Studios ended its affiliation with Kjellberg; YouTube canceled the second season of Scare PewDiePie and removed his channel from Google Preferred after videos containing antisemitic material and Nazi imagery drew criticism.
2019-08 Kjellberg and Marzia Bisognin publicly announced that they had married.
2022-06 Reporting described the completion of Kjellberg's relocation from England to Japan.
2022-11-17 Guinness World Records reported that MrBeast had surpassed PewDiePie after PewDiePie's close-to-decade lead among individual YouTube creators.

Additional verified details

Current context

The @PewDiePie YouTube channel was labeled verified and associated itself with Felix Arvid Ulf Kjellberg. Verification status and channel presentation are controlled by the platform and may change.

Biographical facts

Kjellberg was born on October 24, 1989, in Gothenburg, Sweden.
After high school, Kjellberg began studies in industrial economics at Chalmers University of Technology in Gothenburg.
Under the PewDiePie name, Kjellberg authored This Book Loves You, published by Razorbill on October 20, 2015. The publisher describes the book as a No. 1 New York Times bestseller.
Kjellberg and Marzia Bisognin publicly announced their marriage in August 2019.
By June 2022, reporting on Kjellberg's Japan-focused videos described his move from England to Japan as completed.
In February 2017, Kjellberg said that a video involving an antisemitic sign was intended to demonstrate how far paid Fiverr performers would go, while acknowledging that the joke was offensive. This was his stated explanation rather than an independent finding about intent.